Today, I edited an interview with Apostrophe Hotel’s delightful owner, Isabelle Lozano, for www.hotelmarketingstrategies.com. She discusses her boutique hotel’s 16 individually imagined rooms, passionate staff, and online marketing philosophies. How cool is this piano key-adorned ceiling?
When choosing amenities, Isabelle wonders, “what would I like to have in my room? Of course, a comfortable bed (these are not so common in Parisian hotels), to be able to watch a DVD or hear a CD, internet connectivity like at home, good showers and jacuzzi baths — that’s the part that is a bit more than what you can have at home. I believe the best way to personalize is to think about, ‘what would I do?’. You know? It’s like a pastry. If you go to an industrial bakery, or if you ask your grandma to do it, the taste will be different. In our branch, I think it is exactly the same.”
A photo-sampling from Apostrophe’s fantastic and frequently updated site:
Check out the rest of Isabelle’s interview, here!
And I’d love to know: how important is this amenity to you? Are you more likely to return to a hotel that offers unique atmospheric opportunities?